Winners of Finesse LifeStyles Model Contest Announced
Applicants from All 50 States

Stamford, CT (September 5, 2007) — Lornamead, Inc., parent company of Finesse hair care products, announced today the winning contestants of the national Finesse Lifestyles Model Contest.

The contest, benefiting Locks of Love charity, launched in July of 2006 and ran for approximately one year. Playing on the brand's memorable tagline, "Sometimes you need a little; sometimes you need a lot," contestants were invited to submit to the contest web site "before and after" photos which demonstrate their changing hair styles over the years.

The Finesse contest was designed to underscore the self-adjusting benefits of Finesse, and its history spanning two decades of helping women keep their hair beautiful. Nearly 1,000 women entered throughout the duration of the contest.

In addition to their photos, contest finalists were asked to write a short narrative describing their changing hair styles and respond to the question, "Why would you be the perfect Finesse LifeStyles Model?" Through public voting on the contest web site, as well as judging by a panel of professionals, five deserving females were selected as models for upcoming Finesse advertising use. The judges included representatives from Locks of Love, Lornamead, Inc., and Finesse Hair Care.

The winners — left to right in the photo above:
(click on names for a detailed profile with more photos of each winner)

Jacquelyn Smith Allen, a teacher and mother, living with her family in Athens, Alabama

Patty Brand Nalepa mother of three, community volunteer (USO), from Hinsdale, Illinois

Ahnnya Slaughter a mother, community volunteer and registered nurse from Hawthorne, California

Sharon Flynn Clarke, mother from Richmond, Virginia

Kelli Marine of Corona, California. Not pictured. Was unable to attend the photo session.

Of the five winners, three were persuaded to enter by their husbands who had learned of the contest from radio advertising and word-of-mouth. Lornamead partnered with Locks of Love during the contest, looking to raise funds for the popular charity in its mission to provide free, natural hairpieces to disadvantaged children suffering from long-term hair loss.

   visit LocksofLove.org

"Finesse hair care products allow women to express themselves and feel confident about their hair and how they look," said George P. Russell, Chief Executive Officer of Lornamead, Inc. "We salute, and seek to help, Locks of Love, a widely acclaimed charity that helps to boost the self-esteem and confidence of disadvantaged kids."

The contestants gathered in NYC on August 1st for a day-long session with fashion photographer Heratch. More photos of the winners can be viewed by clicking on their names above.

"Finesse has been a favorite hair care brand for women for more than two decades," Russell added. "In fact, a recent national survey found that nearly 50 million Americans have used Finesse, and of those, 95 percent rank it as one of their top five favorite brands." He noted that the Finesse Lifestyles Model Contest served to underscore brand loyalty for Finesse, and to support participating retailers.

Lornamead, Inc., has implemented a successful strategy within the personal care industry by acquiring and building brands with rich consumer heritage in the hair care, skin care, oral care and bath luxury categories. With its expertise in product acquisition, marketing and new product development, Lornamead adds value to brands by re-vitalizing well-known and trusted brands, and by expanding their distribution to global markets.

In this hemisphere, the company is best known for its Finesse and Aqua Net brands of hair care products; the Yardley of London and Woods of Windsor luxury bath products; and a popular European lip balm, LypSyl, the leading lip balm brand in Sweden and other Northern European countries.

Lornamead, Inc. is one of five subsidiary companies of The Lornamead Group. The U.K.-based parent company boasts a presence in over 50 countries, with 36 well-known and trusted brands. Some of these brands have a heritage dating back 230 years. The Stamford-based company accounts for approximately half of the firm's global business.