Finesse Haircare Designed to Sell
New Packaging a Hit

Stamford, CT (November 14, 2007) – Lornamead, Inc., a global leader in personal care products, has introduced a colorful package re-design of its extensive FINESSE™ hair care product line.   The multi-hued graphic motif conveys the well-known self-adjusting qualities of FINESSE shampoos and conditioners while clearly distinguishing one formula from another.

“On the occasion of the brand’s 25th birthday, it was fitting that this popular hair care line from the ‘80’s got an up-date,” said George P. Russell, CEO of Lornamead, Inc.  “This iconic brand continues to attract new users to its established customer base, a tribute to the effectiveness of FINESSE,” he added.

The new design extends throughout the entire range of FINESSE shampoos, conditioners and styling products.   Each FINESSE product now features an eye-catching three-dimensional burst, designed to reflect the unique nature of all three formulations.  The burst is designed in three primary colors, each intended to identify a specific formula: “Enhancing Shampoo” is blue, “Moisturizing Shampoo” is pink, and “Volumizing” is green.

Muts & Joy, the New York-based firm responsible for the successful brand identity for a number of international institutions, won the design assignment.  Some of Muts & Joy’s additional work includes brand development for Kodak, Dr. Pepper, FOXY produce, Dannon Yogurt, Colgate Palmolive and Johnson’s Baby Oil, among others.

Recent evaluations since the revamped package hit store shelves points to an increase in sales trends, according to a company spokesperson.

A packaging makeover is but one of several revitalization initiatives the brand is experiencing.  Recently a FINESSE Lifestyles Model Competition conducted nationally attracted contestants from all 50 states and Canada.  The contest lasted nine months and helped attract awareness and financial support for Locks of Love, the popular charity that provides free, natural hairpieces to disadvantaged children suffering long-term hair loss.

Hairstyles have come and gone.  Yet, clean, oil-free FINESSE has been there for customers, adjusting to the changing needs of their hair.  As uniquely expressed by the memorable FINESSE tagline, “Sometimes you need a little.  Sometimes you need a lot.”

The Company

Lornamead, Inc. has implemented a successful strategy within the personal care industry by acquiring and building brands with rich consumer heritage in the hair care, skin care, oral care and bath luxury categories.  With proven expertise in product acquisition, innovation, marketing and new product development, Lornamead adds value to brands by re-vitalizing well-known and trusted names, and by expanding their distribution to global markets.

In this hemisphere, the company is best known for its FINESSE and AQUANET™ brands of hair care products; YARDLEY of LONDON™ and WOODS of WINDSOR™ luxury bath products; and LypSyl™, a leading lip balm in Sweden and other Northern European countries, recently introduced to the U.S. market.

Lornamead, Inc. is one of five subsidiary companies of The Lornamead Group.  The private U.K.-based parent company boasts a presence in over 50 countries, with 36 well-known and trusted brands.  Some of these brands have a heritage dating back 230 years.  The Stamford-based company, with manufacturing operations in Tonawanda, NY, accounts for approximately half of the firm’s global business.

For information about FINESSE hair care products or Lornamead, Inc., go to www.finessehaircare.com